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Chongqing Simian Mountain Tourism (Group) Co., Ltd
Basic information of tourism services in scenic spots
In recent years, Simian Mountain Tourism Group Company closely around the tourism
development planning of Damian mountain area, from the aspects of winning the battle of risk
prevention, insisting on the development concept of "no large-scale development, joint grasp
of large-scale protection", striving to build a regional tourism destination, promoting the
development of cultural tourism integration, further straightening out the management system
and responsibility boundary, and constantly enhancing the market competitiveness In
addition, we should actively open the in-depth cooperation mode between scenic spots and
tourism related enterprises, explore the hot spots of activities, and create characteristic
tourism products; hold cultural and creative competitions to create characteristic tourism
products, make use of the cultural resources of scenic spots, constantly enrich the cultural
connotation, and strive to promote the development of tourism Enhance the tourists'
experience; strengthen the construction, operation, management, safety and stability of the
scenic area and epidemic prevention and control to ensure the safe, stable and orderly
operation of the scenic area. Now the basic situation of the scenic spot service is reported
as follows:
、 Company profile
（1） History of the company
In March 2005, Jiangjin district government signed a cooperation agreement with Chongqing
Xinhua Bookstore Group Co., Ltd., which invested and established "Chongqing Jiangjin Simian
Mountain Tourism Development Co., Ltd." to build and manage Simian Mountain Forest Resources
and tourism resources in a unified way.
In May 2008, the district government repurchased Chongqing Jiangjin Simian Mountain Tourism
Development Co., Ltd. and established Chongqing Jiangjin Simian Mountain Tourism Development
Co., Ltd. The newly established company is managed by Simian Mountain Management Committee
of Jiangjin district.
In June 2012, Chongqing Simian Mountain Tourism (Group) Co., Ltd. (hereinafter referred to
as "group company") was established in accordance with the general requirements of Jiangjin
district Party committee and government on the establishment of national 5A scenic spot in
Simian Mountain, with a registered capital of 160 million yuan and total assets of 1.4
billion yuan. At present, the group consists of:
Three subsidiaries: Simian Mountain Tourism Investment Co., Ltd. (hereinafter referred to as
"tourism investment company"), Chongqing Jiangjin District Cultural Tourism Development Co.,
Ltd. (hereinafter referred to as "cultural tourism company"), Chongqing Juwei film
distribution and projection Co., Ltd. (hereinafter referred to as "Juwei film")
Three secondary subsidiaries: Chongqing Simian Mountain and Water Culture Tourism Co., Ltd.
(hereinafter referred to as "mountain and water company"), Chongqing Simian Mountain Hotel
Management Co., Ltd. (hereinafter referred to as "hotel company"), Chongqing Simian Mountain
thousand waterfall Travel Agency Co., Ltd. (hereinafter referred to as "thousand waterfall
travel agency").
The group company has eight departments: administration department (Office of the board of
directors), party and mass personnel department (audit and supervision department, office of
the board of supervisors), finance department (asset operation Department), engineering
project department, publicity and marketing department, scenic spot management department
(tourist center), safety emergency department and standardization office.
The Party committee has one branch: organ branch.
（2） Main responsibilities of group companies and subsidiaries
According to the series of plans of the district Party committee and the district government
on the reform of state-owned enterprises and state-owned assets, on the basis of the
original Chongqing Simian Mountain Tourism (Group) Co., Ltd. as the main body of the
reorganization, 12 district owned state-owned enterprises with similar industries, related
industries and the same main industry in the city's tourism development plate were
reorganized by means of merger and transfer. It is mainly responsible for the restructuring
of the regional key business, such as water conservancy, agricultural development, tourism,
tourism and so on. The reformed organizational structure and business scope are as follows:
On behalf of the enterprise group, the group company implements unified management of all
subsidiaries, and is responsible for the establishment and management of scenic spots and
resorts involved in Simianshan, Zhongshan and Siping towns; is responsible for the selection
and assignment of senior managers of the company and its subsidiaries, property right
transfer, merger (reorganization) and assessment, etc. According to the future development
plan of the group company, the ownership structure of its subsidiaries, the positioning of
its main business and the marketization degree of its industry, the structure of the group
company after reorganization and integration is "1 + 3 + 3", that is, one group company,
three subsidiaries and three secondary companies.
1. Chongqing Simian Mountain Tourism Investment Co., Ltd. (market competition)
As a subsidiary of the group company, Siping town is fully uncoupled, independent operation
and consolidated statement. Function orientation of travel investment company: the leading
enterprise of group company. Business scope of travel investment company: mainly responsible
for the investment and financing of the whole group, engineering construction, operation and
management of scenic spots, catering and accommodation, property management, hydropower
generation, etc. Under: Chongqing Simian Mountain Cultural Tourism Co., Ltd., Chongqing
Simian Mountain Hotel Management Co., Ltd., Chongqing Simian Mountain thousand waterfall
Travel Agency Co., Ltd.
(1) Chongqing Simian Landscape Culture Tourism Co., Ltd. (market competition). Business
scope: tourist transportation in scenic spots; development of tourism and cultural products;
sales of tourism products: Wholesale and retail food; use of the Internet to provide tourism
information consulting services; operation of scenic recreation facilities: Scenic
recreation; undertaking approved cultural and artistic exchange activities; design,
production, agency and release; domestic advertising; responsible for sightseeing buses and
boats in Simian Mountain 5A scenic spots Management.
(2) Chongqing Simian Mountain Hotel Management Co., Ltd. (market competition). Business
scope: accommodation services, catering services, large restaurants, laundry services.
(3) Chongqing Simianshan Qianbao Travel Agency Co., Ltd. (market competition). Business
scope: domestic tourism and inbound tourism organization, reception business (according to
the approved items and time limit of the license), travel agency group, ground connection,
sales of online and offline tourism products; booking: train tickets, air tickets, ship
tickets; sales: Tourist Souvenirs; design, production, agency, release: signboard,
signboard, light box, inflatable device advertising, mainly engaged in industry As the
scenic area explanation service, travel agency reception, daily operation of travel agency
stores.
2. Chongqing Jiangjin Cultural Tourism Development Co., Ltd. (public welfare).
Function orientation: development and construction of cultural tourism projects; business
scope: undertaking the construction of infrastructure, public utilities, land development
and other public welfare projects entrusted by the government; engaging in land
consolidation and infrastructure construction; landscape design and maintenance; engaging in
construction related business (only after obtaining relevant administrative license or
approval) (projects that need to be approved according to law, projects that need to be
approved by the government) Business activities can only be carried out with the approval of
relevant departments).
3. Chongqing Juwei film distribution and projection Co., Ltd. (market competition).
Functional orientation: serving the cultural life of the masses and providing entertainment
services for tourists; business scope: Film screening, rental of self owned houses;
maintenance of screening equipment, downloading of film programs, decomposition and
supervision of planned scenes; film screening for the benefit of the people in rural areas
2、 Basic information of tourism service facilities construction
（1） Landscape resources of scenic spots
The four mountain scenic area is a evergreen broad-leaved forest with Danxia landform,
covering an area of 213.37 square kilometers, with 8 major scenic spots, 128 scenic spots
and 8 mountain lakes. At present, the company has developed and built six scenic spots,
including wangxiangtai, land rock, dahonghai, Longtan Lake, Shuikou temple and Pearl Lake.
Pingshan scenic area and DAWOPU original forest scenic spot are protective scenic spots,
which are not yet exploited and utilized. The scenic spot is characterized by "Qishan",
"different water", "red stone" and "thick culture", which is a good place for tourism and
leisure.
（2） Construction of tourist service facilities in scenic spots
1. Sishan national 5A tourist attraction. The four mountain scenic area is a evergreen
broad-leaved forest with Danxia landform, covering an area of 213.37 square kilometers, with
8 major scenic spots, 128 scenic spots and 8 mountain lakes. At present, the company has
developed and built six scenic spots, including wangxiangtai, land rock, dahonghai, Longtan
Lake, Shuikou temple and Pearl Lake. Pingshan scenic area and DAWOPU original forest scenic
spot are protective scenic spots, which are not yet exploited and utilized. The scenic spot
is characterized by "Qishan", "different water", "red stone" and "thick culture", which is a
good place for tourism and leisure.
2. huilongzhuang national 4A tourist attraction. Huilong village is located in
Shuangfeng field of four mountain scenic spots. It is called "the first villa in southwest".
The whole manor covers an area of 21000 square meters. There are one large, one small two
diaologies, 16 courtyards and more than 20 patios and 308 doors. There are 202 houses inlaid
in a staggering way. The pavilion and terrace of Manyuan once were carved with beams and
painted with gold. The whole manor was of great scale, magnificent and magnificent, and was
once carved with beams and painted with gold. The whole manor is of great scale, magnificent
momentum and Huahua Elegant, solemn and awe-inspiring.
3. Zhongshan ancient town national 3A tourist attraction. The ancient town is integrated
into the golden triangle of Yuchuan Guizhou eco-tourism, which is the afterpulse of Dalou
mountain, and is the beidmen of Sishan, a national key scenic spot. The ancient town was
named "ten famous historical and cultural towns in Chongqing" by the people's Government of
Chongqing in April 2002. It was approved by Chongqing couplet Association as "the town of
couplets" in March, 2004, and "famous town of Chinese history and culture" by the State
Cultural Relics Bureau and the Ministry of construction of the people's Republic of China in
September, 2005. In December, 2014, Zhongshan town was rated as the most humane town by
Chongqing urban and Rural Construction Committee. In June 2015 In December, it was awarded
the most beautiful town in China, and the second batch of famous tourism towns with special
tourism landscape in Chongqing in December 2015. It is the largest, most well preserved and
national characteristic mountain residential complex in Southwest China.
4. love ladder scenic spot. The 6000 level love ladder tells a touching love story which
happened in the 1950s. The young people fell in love with the beautiful widows in the
village. They chose to leave in the middle of the night to avoid the secular rumors. They
lived in the mountains and forests for a lifetime, raising their children. In order to
facilitate the wife's travel, the young man built 6000 steps, which had been built until he
was old. So 6000 steps appeared, touching the world. So there are "6000 love steps"
allusions.
5. Shaolin Temple scenic spot of four mountains. The Shaolin Temple in four mountains is
also called "Shaolin Temple of Zhongshan ancient town of Jiangjin, Chongqing". It is located
on the old site of Shuangfeng temple in Zhongshan ancient town, Jiangjin District,
Chongqing. It covers an area of 57600 square meters, which is also called the Western
Shaolin Temple and the Shaolin Temple in four mountains. Shuangfeng temple, a millennium
ancient temple in Jiangjin, Chongqing, had 500 monks, invested 300 million yuan by Fujian
merchants. The Shaolin Temple project in Western China, which was built in the original
Shuangfeng temple in Zhongshan town, was under construction and was completed by the end of
2013. The temple is a well preserved compound Siheyuan Zen temple in Sichuan, Chongqing and
Guizhou.
6. hotel accommodation and meal reception. The company has 7 hotels, 348 rooms, 555
people to stay; the reception capacity of 1356 people, including 976 Chinese food, 180 hot
pot, 200 barbecue.
7. the capacity of the vehicles and vessels in the scenic area. The company has 36
sightseeing vehicles, with a daily maximum capacity of 1500; there are 34 existing vessels,
and the maximum daily passenger capacity is 4900.
3、 Major work initiatives since the beginning of the year
（1） Hard work on internal skill and strengthen the management of the company
1. focus on the construction of the team and strengthen the operation and management of
the company. Under the condition that the leading group of the group company is basically in
place, the corporate governance structure of the company has been established and perfected,
and relevant personnel such as employee representatives, staff directors and supervisors are
elected. Through meetings such as the board of directors, Party committee, general manager
office meeting and staff congress, the company promotes the standardized and orderly
management and development of the company in strict accordance with the rules of procedure
and responsibilities. At the same time, the group company has also established and improved
the articles of association, rules of procedure of the board of directors, rules of
procedure of the Party committee, rules of procedure of the board of supervisors, rules of
procedure for general manager office meetings, meeting management system, capital management
system, group company's control system over subsidiaries, dining management system, vehicle
management system, design change and technical verification The system system from the
collective decision-making mechanism of the company to the daily supervision of important
posts has been established, including the implementation standards and management measures
for economic visa, the management measures for non mandatory bidding project contract
awarding and the management measures for EPC projects.
2. promote the integration of institutions and accelerate the reorganization and
integration of the company. According to the guiding spirit of the leading group of
state-owned enterprise reform, the company involved in cancellation of 7 companies, 2 equity
changes and dissolution of partnership shall be carried out in an orderly manner. Now, six
companies have completed the capital clearance and verification work of six companies, such
as letter industry, Ping'an Property, Tianjin tourism equity fund partnership, hotel
management company, Qianbao travel agency and yazhuju hotel of tourism investment company;
completed the equity change of hotel management company and Qianbao travel agency; completed
the cancellation of Pingan property industry and yazhuju hotel.
3. define the boundary of power and responsibility and straighten out the management
system and mechanism. In April 2019, the company comprehensively cleaned and rectified the
employees borrowed from the town government and the former Bureau of forest management to
work in the company; in may2019, under the leadership of vice chairman of friends, the four
sides Management Committee led the construction project, rural music management, safety
production, fund payment and scenic spot building. Meanwhile, the group company has also
established and improved the construction project and capital management plan of Sishan
tourism (Group) Co., Ltd. and its subsidiaries and four mountain town, Siping town and
Zhongshan town
4. strictly manage the standards to improve the service level of scenic spots. In 2019,
the certification and audit of quality management system and occupational health and safety
management system passed smoothly, and the management system of the group company was kept
in operation continuously and effectively. Since 2020, in order to improve service quality,
standardize the standards of scenic spots, implement the normal operation mechanism,
implement the feedback on rectification and inspection and inspection; huilongzhuang has
successfully established the national AAAA level scenic spot through the inspection and
acceptance of municipal and district cultural and tourism committees, and has successfully
established Zhongshan ancient town to build a national AAAA level tourist attraction.
5. strictly prevent and control epidemic situation and make the epidemic prevention and
control safety in scenic area well. After the deployment of epidemic prevention and control,
according to the division of labor division of local management, the group company
immediately cooperated with the four mountain Management Committee and three towns to
establish a joint prevention and control mechanism, and firmly adhered to the "Mountain
Gate". After the park resumed on March 2, the scenic spot conscientiously implemented the
three strictness, namely, strictly controlling the number of tourists. From March 2 to July
22, the scenic area is limited by 30% (7500 people) of the maximum load capacity; from July
23 to now, the scenic area is limited by 50% of the maximum load capacity (12500 people). At
the same time, the scenic spot adopts the real name system to purchase tickets, and adopts
the way of ticket reservation to scientifically divide. Second, strictly check the health
records. We will do "every entry inspection" for tourists, and cooperate with three major
operators of Telecom, mobile and Unicom to strictly check the tourist track. Third,
disinfection should be carried out strictly. The public areas, cruise ships, sightseeing
vehicles, catering and other areas in the scenic area are cleaned and disinfected
effectively, and the stored food raw materials are comprehensively checked. Fourth, we
should simultaneously grasp the epidemic prevention and control and the development of
scenic spots. "District classification" precise strategy, to achieve "double win" in
prevention and control and development, while strictly controlling epidemic spread, we
should steadily promote the resumption of work and resume production, adhere to the daily
investigation of the source of virus contact, pay attention to the epidemic prevention cost
of the reemployment enterprises, purchase the epidemic prevention and control material
resources, set up isolation rooms, and establish serving of individual dishes, etc., and
invest directly in more than 3 million yuan, and give the povidon movie screening. The
company and other subsidiaries have preferential policies to reduce the impact of epidemic
impact.
6. improve political station and complete the task of ecological environmental
protection renovation. In comparison with the special actions of "Green Shield 2017" and
"Green Shield 2018", the list of on-site verification problems of satellite remote sensing
monitoring and feedback from Chongqing environmental protection centralized supervision and
supervision, the illegal construction of abandoned mixing station, temporary work shed,
building B of Wangxiang yuan and tourist rest point of love Tiantian ladder is about 3700
square meters, and ecological restoration is carried out; 16 parking lots such as Shuikou
Temple parking lot and land rock are completed Ecological restoration; up to now, 46 illegal
projects in tourism infrastructure sector, 42 sales, and 91.3% of them have been sold. Among
them, the three projects, namely, love TIANTI tourist reception center, TIANTI narrative
hall and public toilet, have been approved and approved by Zhongshan government with the
pilot project of Changle Village Rural Revitalization in Zhongshan town, and the planning
and adjustment procedures are being improved.
7. we will comprehensively and strictly govern the party and strengthen the party's
construction. First, fulfill the duty and fulfill the responsibility of the main body.
Adhere to the party secretary's responsibility as the first responsible person. The team
members shall assist the party secretary in daily work in accordance with the "one post and
two responsibilities". The party construction work and business work throughout the year
shall be carried out together. In the first half of this year, six theoretical studies of
the central group were carried out, 12 Party committees (expanded) meetings were held, one
special meeting on the comprehensive and strict governance of the party, the construction of
a clean and honest government and the work against corruption, one ideological work, one for
the branch, six for the "two studies and one for the work" and 6 for the theme party day.
Second, anti-corrosion and change, strengthen the thinking of the bottom line of honest
government. To organize and carry out education activities such as "four cases" warning
education conference on integrity, special lecture on prevention of duty crime, and
collective conversation on honest government for all Party members and persons above deputy
directors of the group company. The group company has conducted talks with the company's
deputy directors and above, with a total of 92 persons, 60 reported personal important
matters, 60 times of clean government risk investigation, more than 60 times of signing the
commitment letter of clean holiday, and 19 persons for investigating and punishing the
violation of discipline. Three, we should consolidate the foundation, strengthen ideological
control and control, analyze and judge regularly, solve the problems in the ideological
field, check out the statistics of the key places of the company, 10, 17 QQ groups, 5 WeChat
groups and 7 official account numbers. Fourth, we should keep up with the rectification
objectives of superior patrol inspection, establish the reform, establish a long-term
working mechanism, revise the company's procurement management system and other systems,
carry out system training and conversation education, and implement the rectification of
inspection and inspection problems. Fifth, work hand in hand to help win the fight against
poverty. Adhere to the normalization of daily visits, holiday comfort has temperature, and
AIDS to fight epidemic are both correct. During the epidemic, the group company joined the
wechat group in Sishan town to protect the supply of wechat. Through wechat platform, the
company purchased local agricultural and sideline products, which solved the problem of poor
households' agricultural products being sold in the period of epidemic.
（2） We should dig into the source of tourists and make great efforts to promote and
marketing scenic spots. Since this year, we have made great achievements in further
strengthening publicity, innovating marketing means and broadening sales channels
First, the initiative during the outbreak of the voice, highlighting the responsibility of
state-owned enterprises. In February this year, the company actively planned to launch the
initiative in 5A level tourist attractions: to launch ticket free and family preferential
activities for national medical staff, and simultaneously launch the public welfare program
of "any medical tour", so as to facilitate the inquiry of national free scenic spot
information. Then, more than 1800 scenic spots in the country responded positively to join
in free information for any search. The free activity of medical staff and the launch of
mobile app of "Ren medical travel" attracted strong attention and widespread praise from the
society.
Second, develop cultural and creative products and create a four mountain brand. The third
festival culture and creation competition was held continuously, and the collection of Qixi
cultural and creative works in Sishan mountain was held for 2 months. Cultural and creative
products of scenic spots appeared in cctv-13 "hearing the world" and CCTV-1 news broadcast
on International Museum Day. More than 20 kinds of cultural and creative products were paid
attention by the national audience. At present, more than 30 new products have been
launched, such as paper carving lamp, bookmark, sticker, table mat cultural shirt.
Meanwhile, the shopping system of Sishan scenic spot will be built simultaneously, and more
than 50 shopping spots will be built by the end of the year.
Third, multi-channel publicity, good story of four mountains. Since this year, more than 60
articles have been tweeted on the four mountain scenic spots, with more than 100 media
contributions, including 14 videos published by CCTV and Xinhua video, and more than 80 in
mainstream media such as Chongqing daily and hualong.com. Work with the media at various
levels, including the media, the tiktok, Luzhou media and other media, to use the short
video platform, the headline platform, and integrate various new media forms such as video,
pictures, articles, Q & A, H5, etc., pay attention to the cultural excavation of scenic
spots, promote the integration of Wen and tourism, and jointly create the "four sides
mountain story" creation by Jiangjin District Popular Arts Research Association. With the
theme of "100 stories of four mountains" as the theme, the cultural stories of scenic spots
are deeply explored.
Fourth, we should use the major platforms to expand the source of tourists. Continue to work
with Ctrip, where to, meituan, donkey mother, Tongcheng network five e-commerce platforms to
cooperate online ticket sales. We have cooperated with jiangxiaobai, Yinhan, sesame
official, Luneng beautiful countryside, Everbright Bank, catering enterprises, rongchuang
real estate, China green tourism, Luzhou Meitu, travel travel agency and other enterprises
to jointly build industrial tourism routes.
Fifth, we will launch wonderful activities to attract tourists. Since the opening of this
year, the company has launched the theme of "thousands of people, thousands of people, great
America and Chongqing Xinjiang", family Zong mobilization, parent-child amusement, "520
message statement", fun childhood tour, three city Huiyou tour, night market stall,
graduation season, a set of activities such as love tourism line for college students. The
13th Oriental love festival on July Eve and the 4th mountain lake Film Music Festival were
held. Through a series of marketing activities, the scenic spot tourists have a good
momentum of recovery growth.
（3） We will improve the supporting facilities and strive to promote the construction of
scenic spots. As of August, the group company has completed a total investment of 97444
million yuan in 2020 projects under construction (including completed projects in 2020), and
33 projects (including sub projects) have been implemented. Among them: the investment in
Sishan district is 28498 million yuan, including four projects, namely, the four Mountain
Tourist Distribution Center Project (phase I), the green landscape project of the four
mountain tea dam river drifting project, the bank renovation project of the flood and sea
bank of Sishan mountain and huilongzhuang fire protection project of Chongqing cultural
relics protection unit; the Siping resort has completed an investment of 6127.8 million
yuan, involving 28 projects, including the tourism characteristics of Sishan mountain The
first and second phase projects of the cultural tourism area of the town, the health care
area project of the four mountain tourism characteristic town, the road infrastructure,
municipal supporting facilities, reception facilities and other public bidding projects
involved in the sports and leisure area projects; the Zhongshan area has invested 7668
million yuan in total, one project, which is the distribution center project of the tourists
(Zhongshan) in the Daxishan mountain. We will step up the construction of the smart scenic
spot of Sishan mountain. In the next step, we will integrate the existing information system
of the scenic area, and complete the construction of "one center, five platforms, N
applications" of the scenic area, and realize the intelligent management of the scenic area;
in order to standardize the management of the access control system in the scenic area, six
hand holding ticket checking machines have been added to realize the intelligent ticket
checking function of 2D code and face recognition; and "limited limit" will be realized
accurately according to the requirements The objective requirements of "booking and
staggering peak" require that the scenic area upgrade the ticket system, complete the ticket
booking system, scenic spot reservation and accurate statistics of the number of visitors
online and in the park, and realize the intelligent management of scenic area data.
（4） We will strictly control debt, increase assets, increase income and save
expenditure. In 2020, the company has seriously implemented the work deployment of the
District Committee, the district government in charge of debt, debt control and optimization
of the financing structure of the company,
Service telephone： 023-47666888
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